Marketing analytics gives startups a true and full understanding of the market and customers. It ensures efficient resource allocation, directing them to the most effective channels. With the help of analytics, you can quantify campaign results and measure the return on investment. This gives your company a competitive advantage, allowing you to adapt to market trends and make informed decisions while minimizing risks.
Analytics allows you to make changes to ad campaigns based on their historical performance. You can quickly make decisions about starting or stopping a campaign, reallocating budget, or changing timing to optimize the contribution of each element to sales. With analytics, there is less need for a trial and error approach when developing an optimal promotion strategy.
Who needs this:
Marketing managers (CMO)
Marketing analytics will be useful for marketing managers who need to optimize budgets for reach and performance ad campaigns. It also helps to drive sales, increase return on investment, find growth points and measure the long-term effects of advertising.
Financial managers (CFO)
CFOs can better manage marketing and LTV spend, significantly increasing the company's enterprise valuation. Marketing analytics will also become a key tool in forecasting customer acquisition and profits. You will be able to control and adjust your promotion strategy depending on the company's financial goals.
Our solutions:
Go-to-Market Strategy
Analysis of the market (TAM), competitors, customers, promotion channels. Implementation of benchmarks in metamodels
Learn more
Growth Marketing
CFOs can better manage marketing and LTV spend, significantly increasing the company's enterprise valuation. Marketing analytics will also become a key tool in forecasting customer acquisition and profits. You will be able to control and adjust your promotion strategy depending on the company's financial goals.
Request for proposal
Media Planning & Marketing mix modeling
You will be able to build long-term marketing mix models. They will help you with ad spend optimization among brandformance and performance campaigns to ensure the best return on investment.
Request for proposalOur approach
Our approach is to build predictive marketing analytics aligned with the financial plan. We implement analytics that drive business sustainability and profitability.
Customer acquisition and retention analytics improves the efficiency of marketing spend and adds value to your company for potential investors. Implementation of our analytics allows companies to optimize costs and form strategic decisions for long-term growth.
You will develop an understanding of the following matter and answer these questions:
— What key factors will contribute to faster brand growth: price, adding a new SKU, opening a new point of sale, etc.?
— How long will it take for the product to break even after launching and running the first ad campaigns?
— How is the product category evolving with the impact of competition?
— How to optimize product portfolio and allocate budgets between brands to maximize ROI?
— How to forecast potential sales volume without historical data?
— How to understand general media channel influence trends in a selected category?
— What allocation scenario across channels will be the most effective for achieving business goals with a given budget, taking into account the multifactorial nature of the market, channel saturation, ad decay, halo effects, etc.?
— How to optimize ROMI with given business KPIs?
— How to maximize KPIs at every stage of the brand life cycle, taking into account the given limitations?
Our services:
— Potential market analysis
— Aligning the marketing plan with financial projections
— Analysis of pricing, seasonality, macroeconomic situation, socio-demographic factors, POS promotion
— Forecasting the results of promotional activities across all channels
— Optimization of budget allocation across all promotion channels
— Optimization of lifetime value and customer acquisition cost across all promotion channels
— Ad spend optimization
— Return on marketing investment (ROMI) optimization
— Data visualization
— Creation of reusable adaptive marketing mix models that take into account changing key performance indicators, predict results with unprecedented accuracy and speed, while maintaining continuity of historical results.
Let’s make a meeting
Submit a request to develop a go-to-market strategy tailored to your business. After reviewing your request, we will schedule a kick-off meeting to discuss your business goals and plan your go-to-market strategy.
Request for proposal