How we Reduced CAC and Implemented FP&A for a Lottery Operator
How we Reduced CAC and Implemented FP&A for a Lottery Operator In this case study, we outline how we helped a client to implement transparent...
Unlock Marketing Efficiency
with Data-Driven Insights
Explore Growth & EBITDA Builder, AI-based ROI Analytics and FP&A Tool for Brand Portfolio—solutions for growth planning, marketing efficiency and financial decision-making
Growth & EBITDA Builder
Build a preliminary one-year GTM strategy and financial model for a new product, market, or growth scenario
AI based ROI Analytics
High-precision ROI analytics to address challenges in optimizing marketing investment efficiency
FP&A Tool for Brand Portfolio
Financial Planning and Analysis Online tool for regular work in large teams and complex projects that enhances transparency and efficiency
Why we’re trusted
Trusted by companies with annual marketing budgets from €1M to €300M
Passes finance, risk, and compliance checks during Due Diligence (DD)
Proven ROI methods — including for brand, merchandise, events, and sponsorships
Five-year sales, CAC and ROI planning with monthly and weekly breakdowns is available through AI-based ROI Analytics
All calculations can run on the client side — no sensitive data transfer required
Models include both performance and non-direct sales channels, including brandformance activities
Proven methods and experience that drive great marketing performance for you
The core of our methodology is Marketing Mix Modeling (MMM) which is more advanced than performance-only approaches (such as Google Analytics), and it enables full budget control. We provide a complete technical and methodological toolkit
Results may sting (you may cut spend), but usually lead to 3-5x budget growth over 3 years as finance views marketing as investment
Marketers using MMM often rise to founders or C-level roles – execs love accurate forecasts
Accurate sales forecasts for up to 3 years (1 year forecast with MAPE up to 95%)
Ready to boost
your
marketing performance?
Service comparison
Startup Growth & EBITDA Builder
AI based ROI analytics (for 1 brand/region)
FP&A Tool for Brand Portfolio
Delivery
1. PDF report with basic analytics
2. XLS with financial model in industry-specific template
Consulting project with PPT and XLS
Self-service SaaS or on primes solution
Sales plans auditing (if marketing investment is enough to achieve sales goals)
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Marketing Budget estimation for new product launch
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Commercial Risk Report (investor view financial model growth assumptions)
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Brand awarness ROI management
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Adding new channels to the media mix (for example, branding investment)
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Increasing performance-advertising conversion through brand investment
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Marketing budget optimization, what if analysis and scenario planning
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Forecast period and granularity
1 year, annual view
5 years with monthly and weekly breakdowns
5 years with monthly and weekly breakdowns
Portfolio management
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Halo effects only
Managing brand portfolio
CFO-ready reporting for brand investment decisions
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Execution partners (local advertising agencies worldwide)
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Price
Free
€ 4,900
On request
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FAQ
Startup Growth & EBITDA Builder
Startup Growth & EBITDA Builder creates a preliminary one-year sales, marketing budget and EBITDA scenario. For supported cases, the result includes an XLS workbook with forecast sales volume, required marketing budget, feasibility status and a basic P&L through EBITDA.
Marketing ROI analytics
Marketing ROI analytics involves measuring the return on investment from your marketing activities. With CheckMedia, gain precise insights into which campaigns drive revenue, helping you allocate budgets effectively for maximum profitability.
Brand awareness
Brand awareness refers to how familiar your target audience is with your brand. CheckMedia’s tools help quantify and enhance your brand awareness, ensuring your marketing investments effectively build recognition and recall.
FP&A
Financial Planning & Analysis (FP&A) involves forecasting and analyzing a company’s financial performance. CheckMedia empowers FP&A teams with data-driven marketing insights, ensuring financial decisions align with marketing effectiveness and business growth.
Path to profitability
Path to profitability describes strategic actions taken to transition a company toward sustainable profitability. CheckMedia’s analytics highlight profitable marketing channels, guiding businesses clearly and effectively along their path to sustained profit growth.
GTM strategy
A Go-to-Market strategy defines how a company will reach customers and scale through specific markets, channels, budgets and sales targets. CheckMedia connects these assumptions to financial forecasts and investor-ready growth scenarios.
Brand portfolio
A brand portfolio is a collection of brands or products managed by one company. CheckMedia helps allocate marketing investment across the portfolio and evaluate each brand’s contribution to sales and profitability.
Brandformance strategy
Brandformance strategy combines brand-building and performance marketing to drive both long-term brand equity and short-term revenue growth. CheckMedia helps implement effective brandformance strategies by clearly measuring the direct financial impact of branding activities.
CFO
The Chief Financial Officer (CFO) manages financial risks and strategies to drive profitability. CheckMedia equips CFOs with advanced analytics on marketing effectiveness and spend, helping them make financially sound decisions to maximize ROI.