How we Reduced CAC and Implemented FP&A for a Lottery Operator
How we Reduced CAC and Implemented FP&A for a Lottery Operator In this case study, we outline how we helped a client to implement transparent...
Unlock Marketing Efficiency
with AI-Powered Services
Plan, measure and improve marketing investment with transparent, fixed-price services—from a preliminary growth scenario to AI ROI analytics, year-round FP&A and execution support.
Growth & EBITDA Builder
Build a preliminary one-year GTM and financial scenario for a new product, market or growth opportunity.
AI-based ROI Analytics
Build a finance-ready ROI model for one product and region, with a one-time planning and optimization option after delivery.
FP&A Analytics
Managed monthly growth and marketing ROI control plus quarterly optimization for one AI ROI model over 12 months, delivered by our specialists in the AdoptoMedia Platform.
Why we’re trusted
Trusted by companies with annual marketing budgets from €1M to €300M
Passes finance, risk, and compliance checks during Due Diligence (DD)
Proven ROI methods — including for brand, merchandise, events, and sponsorships
Five-year sales, CAC and ROI planning with monthly and weekly breakdowns is available through AI-based ROI Analytics
Analysis covers performance and non-direct sales channels, including brandformance activities
FP&A Analytics connects monthly growth and ROI control, quarterly optimization and execution decisions
Proven Methods and Managed Analytics
That Turn Data into Decisions
Marketing Mix Modeling (MMM) measures online, offline and brand activity beyond performance-only tools such as Google Analytics. We provide the technical and methodological toolkit for finance-ready analysis
Results may challenge the current media mix, but they create a finance-ready case for reallocating and growing marketing investment
Strong data handling is required—we streamline it through the AdoptoMedia Platform
FP&A Analytics turns monthly growth and marketing ROI control, plus quarterly optimization, into a year-round management cycle
Ready to Improve
Marketing Efficiency?
Service comparison
Growth & EBITDA Builder
AI-based ROI analytics
(for 1 brand/region)
FP&A Analytics
(1 active model / year)
Marketing ROI model build
+ (meta-modeling)
+
–
Model validation or refresh
–
+
–
Finance-ready model deliverables
PPT + XLS
PPT + XLS
–
Planning and optimization
Preliminary one-year scenario
One-time option after delivery
Quarterly for 12 months
Monthly growth & ROI control
–
–
Included
Portfolio optimization
–
–
Quarterly across subscribed products and regions
Decision-ready reporting
Preliminary output
Final project report
Monthly growth & ROI review + quarterly actions
Action brief for execution
–
Included after analysis
Updated monthly and quarterly
Execution partner
–
Authorized partner available
Authorized partner available
Campaign execution
–
Client or partner;
contracted separately
Client or partner;
contracted separately
Service unit
1 preliminary scenario
1 model build = 1 product × 1 region
1 active model × 12 months
Price
Free
€4,900 per model build
€6,900 per active model / year
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FAQ
Growth & EBITDA Builder
Growth & EBITDA Builder creates a preliminary one-year sales, marketing budget and EBITDA scenario. For supported cases, the result includes an XLS workbook with forecast sales volume, required marketing budget, feasibility status and a basic P&L through EBITDA.
AI-based ROI Analytics
AI-based ROI Analytics builds or refreshes a finance-ready ROI model for one product in one region. It includes PPT and XLS deliverables, with a one-time planning and optimization option after delivery
Brand awareness
Brand awareness refers to how familiar your target audience is with your brand. CheckMedia’s tools help quantify and enhance your brand awareness, ensuring your marketing investments effectively build recognition and recall.
FP&A Analytics
FP&A Analytics is a managed annual service delivered through the AdoptoMedia Platform. It includes monthly growth and marketing ROI control, quarterly investment optimization, and execution briefs for the client’s agency or an authorized partner.
Path to profitability
Path to profitability describes strategic actions taken to transition a company toward sustainable profitability. CheckMedia’s analytics highlight profitable marketing channels, guiding businesses clearly and effectively along their path to sustained profit growth.
GTM strategy
A Go-to-Market strategy defines how a company will reach customers and scale through specific markets, channels, budgets and sales targets. CheckMedia connects these assumptions to financial forecasts and investor-ready growth scenarios.
Brand portfolio
A brand portfolio is a set of products or brands managed by one company. FP&A Analytics helps optimize investment across subscribed products and regions.
Brandformance strategy
Brandformance strategy combines brand-building and performance marketing to drive both long-term brand equity and short-term revenue growth. CheckMedia helps implement effective brandformance strategies by clearly measuring the direct financial impact of branding activities.
CFO
The Chief Financial Officer (CFO) manages financial risks and strategies to drive profitability. CheckMedia equips CFOs with advanced analytics on marketing effectiveness and spend, helping them make financially sound decisions to maximize ROI.